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Land of the Free By Carlo Caparras

Is a Real Estate business possible without a license? Each state requires its own licensure and continuing education to start a business in real estate however most people find it a hassle to start a real estate career. Each state has dozens of MLS organizations further reducing the available market for people who want to start or expand being in the industry. The investment in both time and money to actually be a realtor is slowly setting back the industry by discouraging new players to improve on the healthy competition.

This is not a problem if youre an existing broker but the proliferation of telecommuters is becoming more and more popular for realtors and the advent of internet technology has become another mass media market for realtors to compete upon.

A turn key reseller solution is American Real Estate Mortgage solutions for that, with hundreds of realtors all over the USA who are partnered with us, since the MLS went online this decade the industry has picked up a lot of lost time and started moving again. Investors are definitely busy the past 5 years and generated incomes of over 4 billion dollars

Reseller marketing is the forefront of business scalability. A network on distributors is what made corporate giants out of Coke, McDonalds and Wal-Mart. The Real Estate industry however is different. Not anybody can be an agent or broker. Nobody can just refer client to broker and get paid too. Minimum Service laws and Pricing Commission control is generally against the concept of commercial capitalism which made this county great. There is an actual anti-trust case against several Real Estate entities because of this but into those are resolved by people who are experts in the field of law people like us who are experts in the field of Real Estate must do what we can.

Our Reseller program in another step into giving the free people its free choice. By fostering competition among real estate brokers this would allow anyone including those without license to resell Flat Fee MLS service. Using the license and MLS membership of the 4thishouse.com realtor network we will give anyone who has to drive to provide quality real estate service the ability to market a revolutionary product at a competitive price.

This is a turn key business complete with website, scripts, customer service toll free number, leads and everything else you need to prosper all people has to do is sell.

This may anger and shake the industry. Encouraging new players and competitors to an already cut-throat business may not be welcomed by most. This is America if anyone can provide the same service at cheaper price it is up to the consumers not the realtors to determine what has value. All hail the land of the free.


Carlo Caparras is currently the assistant vice president on marketing for Accentra Inc. several ISPs, webhosting, web development, web-services, outsourcing and telecommunication companies including Asterlink, Cylynx and Artemis telecom.




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